I’m not a licensed hair person. At one point I thought I wanted to become one, but that didn’t pan out. Not to go on a rant about Aveda, but having my product sales numbers read out loud to the class wasn’t the kind of beauty school for which I thought I’d signed up. Nope. I did sales at The Container Store. Hell, I taught people how to sell at The Container Store. Why the eff would I want to be Aveda’s product pushing corporate pawn when all I wanted to do was learn how to cut hair really, really well?
And no, the Aveda Institute’s stupid sales stuff didn’t run me out of beauty school. You see, I’m grateful for learning that hair is really about products. I now can do some cool stuff with pomade and hair spray. But! I didn’t want to pervert my purpose, which was only about the art of giving a good hair cut. Being “just a good hair cutter” won’t sustain you in the beauty business, though. No, it’s product sales. And up-selling. That deep penetrating hair treatment that costs $120 in the salon? It will wash out in 48 hours and you’ll be back to looking like a frizzy mess. Worse yet? You’ll feel disappointed and misled. Take it from me: You’ll get greater satisfaction out of that money if you book yourself an amazing massage with a huge-handed guy named Sven.
I couldn’t keep lying to people in order to make money off of them. It’s wrong. I had to get out of hair sales before I ended up like Willy Loman. Worrying about what people thought of me and having to constantly watch my back was literally driving me crazy.
After about three months I withdrew from the Aveda Institute/Aveda Product Sales Machine and had myself a good old-fashioned summer vacation (those of you who know me personally are probably saying, “Whew!” because there is truth here that I am withholding because the Internet doesn’t get to know everything about my life). Thought I’d sworn off hair. Truly, I swore off sales.
When I go back and read the journal I kept during that period of time I see a lot of conflict between giving a good haircut and asking for money. I walked all over town and sweated and drank coffee and read books and contemplated selling my hair-doing kit. People, I have a golden curling iron. It’s ridiculous. I looked at it for weeks and said to myself, “Hair is so stupid. Look at this impressively shiny, yet poorly functioning piece of equipment.” That thing embodied everything I hated about hair school. It merely looked expensive. And I said to myself on a long walk from from NW 20th and Flanders to SE 50th and Hawthorne, “The only way I can do hair for people is if I don’t take money.” It was a breakthrough. A hot, caffeine-charged realization that freed me to pick up the scissors again.
“That’s right,” I thought, “I don’t want to do hair because I want to swim in cash. I want to do hair because it’s fun for me and helps people feel good about themselves.”
It’s all or nothing. I don’t want to ask for just a few bucks for a haircut, let alone a lot of bucks. When you put a dollar amount on something, an expectation is set. Nobody goes to Rudy’s expecting the most fantastic razored haircut ever. Why? Because Rudy’s is cheap and the people who work there want you cut, styled and paid up in as little time as possible. On the flipside, when you pay $80 for a smashing new style you expect better than smashing. You kinda hope that new ‘do will get you laid. In Nyco’s One-Woman Unlicensed Salon? I’m just honored that you asked me to do your hair. That’s it. If you want to make me cookies, cool. Otherwise, thanks for letting me do what I love, and do it for you.